Hoodia is the most exciting discovery in the field of weight loss for years. Clinical studies have shown that taking hoodia caused a statistically significant reduction in the average daily calorie intake. In addition, a statistically significant reduction in body fat content was also observed compared to the placebo group after two weeks. Plus, it is 100% natural and has been used for centuries.

Hoodia tackles the problem of weight loss head on. It helps to stop your craving for food. However, you must be very careful when buying hoodia on the Internet.

Summer 2007

Vanessa's Story Before I started taking Pure Hoodia tablets in September 2007 I weighed 17st 11lbs. This morning I weighed myself and was 15st 4lbs. I havent felt hungry at all and even though I am careful with what I eat now I dont feel guilty if I do have something 'naughty'. more

October 2007

We believe our hoodia to be the finest available anywhere in the world. We receive our hoodia direct from the very farms where it grows in South Africa. It is 100% pure with nothing added or taken away. We guarantee the quality of our product and give a money back guarantee should you not be satisfied. We are the only company to offer a refund on opened bottles, that is how confident we are in our hoodia. Because we buy the hoodia direct and process it ourselves we are able to offer the very best prices to our online customers. With thousands of satisfied customers already, we are sure that you will be amazed at the results of our hoodia. Click here to see what our customers have to say about our hoodia.

Warning: Not all hoodia is the same - read more

What is Hoodia Gordonii

Hoodia is a succulent plant found in the Kalahari desert of South Africa. Hoodia plants are succulents, not cacti, although they do have a spiny appearance similar to cacti.

For many generations the nomadic SAN tribe's people of the region have used the Hoodia Gordonii plant to suppress appetite and thirst during long hunting trips of several days duration.

1 year old hoodia cactus	2 year old hoodia cactus	3 year old hoodia cactus

Although there are over 20 species in the Hoodia family only the Hoodia Gordonii plant contains a natural appetite suppressant.

In 1937, a Dutch anthropologist visited the Kalahari and recorded the SAN tribes people using Hoodia Gordonii as an appetite suppressant. International pharmaceutical firms did not research the plant using modern techniques until just a few years ago when it was discovered that a new, previously unknown, naturally occurring, molecule was responsible for the appetite suppressing effects of the Hoodia Gordonii plant.

It was not possible to patent a naturally growing plant, so the SAN tribes people sold the 'traditional knowledge' rights to develop a drug based on the new molecule contained within Hoodia Gordonii to a UK based firm called Phytopharm. Phytopharm researched the new molecule, which they called P57, and sold the commercial development rights onto the pharmaceutical giant, Pfizer. The rights have subsequently been sold to Unilever.

During clinical trials of the pure dried Hoodia Gordonii powder, it was discovered that the P57 molecule could reduce the appetite by up to 2,000 calories a day. The P57 molecule within Hoodia Gordonii is almost 10,000 times stronger than glucose and works by fooling the body into believing it is full when little or no food has actually been eaten.

We have secured a supply of the highest quality pure dried Hoodia Gordonii powder from the only commercially cultivated source in Southern Africa.

There are no known negative side effects by taking Hoodia Gordonii, although there are some reports of a mild aphrodisiac and mood elevation effect. It contains no Ephedra, Caffeine, Magnesium, Chromium or any other stimulants, preservatives or additives.