About Us

Pure Slim was founded by James Leon in 1997 following a number of visits to Southern Africa, the first of which was a 3 month long visit to South Africa in 1994. Nelson Mandela had just been elected president and it was an exciting time for the whole country, economically and culturally. Originally formed in the UK, Pure Slim Limited is now recognised as the leading distributor of South African hoodia in both Europe and South Africa, with major expansion plans in the USA. We send products all over the world and have offices in the UK, USA, South Africa and Spain. Click here for some pictures taken during trips to Southern Africa

The South African hoodia gordonii market is complicated and requires considerable patience. The historic ties between Great Britain and South Africa as well as the fact that both countries share the same time zone make this far easier. At Pure Slim we do not take anything for granted and we continue to work with the authorities in South Africa as well as those in Europe to ensure that we comply with all of the regulations and continue to deliver the finest hoodia available to our customers. We have always prided ourselves on offering the very best product available to our customers. We do not cut corners or use middle men to save time. The hoodia that you buy from us is imported by us, independently tested and sold with our market leading guarantee.

Some friends in Cape Town

In keeping with our philosophy on life we have a firm commitment to giving something back and so we now sponsor a number of disadvantaged children from around the world with Plan International.

In the spring of 2007 Pure Slim Limited began to fund a project for street children in Bangladesh, we currently provide funds for 77 beds for these children for a whole year. This is all thanks to our regular customers.

To find out more about Plan International please visit their web site

Many thanks

James & Erika Leon

Pure Slim